Russian Web 2.0 Explodes with material – 10 Million Blogs in 2008

I used to be a fortunate youngster. Due to the fact that I used to be seven, I waited with first-rate anticipation for lunch time, while my mother, who worked at a massive publishing house, might convey a freshly revealed percent of Soviet newspapers, like “Izvestiya,” “Pravda,” “Trud,” “Komsomolskaya Pravda,” “Krasnaya Zvezda,” “Sovetsky Recreation,” all in all, up to ten+ newspapers. There has been not anything extra quality than to chomp on a juicy apple and examine all the trendy information in one p.C.! I even used to fight with my older brother over who will get “Sovetsky Recreation” and “Komsomolskaya Pravda” first.

Despite the abundance of patterns, from the stiff and legitimate “Pravda” to the greater at ease and youthful “Komsomolskaya Pravda”, the evaluations expressed were trimmed to the regulations of the reigning Soviet propaganda system. Best after the genie of glasnost got here out of Gorbachev’s bottle, I noticed a few surprisingly important articles in the Soviet press. Even then, human beings nonetheless could not sincerely talk up or relate their critiques to particular activities, except discussing it with friends or relatives in their tiny kitchens, where humans ought to speak anything and the entirety at small kitchen tables with the assist of vodka and pickles…

Unfortunately, within the early Yeltsin era, the newly minted democratic Russian media advanced in a motley crew of yellow press, scandals and soap operas. Frequently it turned into tough to sift through this flow and locate a few real pearls of true truth and compelling critic. in the late ninety’s, the Net gave a start to the running a blog universe, and it quick gained reputation from mass users, reporters, politicians, and critics, growing an enormous Russian salad of critiques and philosophies by no means tasted before.

These days Russian running blog services are on their way up. The trendy studies by using Yandex, the Russian seek engine No. 1, showed that the two most famous services in the Russian Net (RUNET) are LiveJournal’s Russian language community (RULJ) and LiveInternet (LI). On June 6, 2007, the RULJ proudly recorded 1 million registered customers and blogs. Yet the long status #2 running a blog webpage LI is unexpectedly accomplishing its most important rival, RULJ, in terms of recent blogs and regular notes.

But, space is still huge: LI has one hundred seventy,000 everyday traffic, while there are 600,000 visitors at RULJ. LI’s Trendy Director German Klimenko stated to CNews that the quantity of lively blogs at LI will exceed LJ by way of the quit of 2007. Yandex research suggests that the general increase of the Russian blogging sphere is seventy-four% (forty-one% international), but the total wide variety of Russian blogs account for Best three% of worldwide blogs. Analysts consider that by 2008 there could be at least 10 million blogs inside the Russian a part of the global blogosphere.

Permit’s make a brief contrast among LI and RULJ. After you check or sign up to both, one issue will become clear at once: RULJ is virtually extra mature and garners an older target market. LI, boasting a kaleidoscope of offerings, is crafted for teens and young adults. Certainly, LI’s target audience is developing faster than that of RULJ. In spite of everything, kids are yearning for the organization and socializing. The massive distinction is in the high-quality of Content material and blogs, in which at LI bored teenagers spill out their sparkling 1/2-thoughts and dreams, whilst the coolest on’ RULJ crowd is plenty more Content material with serious topics and informative Content. There is a terrific number of actually interesting blogs and boards at RULJ. Although, each blog arenas cover nicely for their kind of audiences.

Depressed Russians and Football Widows


properly, yes, while you are coming into the Moscow Sheremetyevo Airport, the first Russians who you notice are not smiling and look quite gloomy. However, in reality, associating Russians with depression – that sounds funny to me. Little did I recognize that a new term “a Russian” method just that! Here is what one RULJ person, Underneath the subject “presenteeism” this user shared newly coined English language terms that hadn’t Yet come to Russia. Those are the first 3 words:


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“mac nazi” – humans crazy about Apple Macintosh products

”Football widow” – a female who believes her husband is useless in the course of Football fits

”a Russian” – someone who is constantly in melancholy and sees the world in black

And There’s a whole lot extra of this new language in there.

Now, how about checking the most popular blogs in Russia? Yandex frequently publishes its own score of RUNET’s blogs at Blogs.Yandex.Ru/top. As of July three, 2007, there were 2,189,160 blogs rated at the Yandex machine.


For example, the pinnacle-4 blogs in the Russian Net on July four, 2007, included:

1. Alexander Jdanov and images of the “Star Manufacturing facility” – famous tune display

2. “an illustrated mag about everything within the international”

three. blog of Leonid Kaganov, Russian writer

four. particularly diverse pictures of glamor, animals, humans and fashion

Blogger services rating with the aid of Yandex, July 3, 2007

• LiveInternet 51,823 facts on July three

• LiveJournal forty-eight,439

• Diary.Ru 18,609

• Blogs.Mail.Ru 12,289

• Love ♥ Planet 7,935

• Planeta.Rambler.Ru 2,875

Ben.Ru 2,398

• Jamango 2,129

search in blogs through Yandex, July three, 2007

• Steve Bloom

• Transformers the sport

• torent

• Timothy and Sobchak

• Harry Potter

On July 3, 2007, famous classes protected (most famous are in caps letters): Anime, CRAP, spring, VIDEO, questions, youngsters, DIARY, friends, Eurovision, LJ, life, games, thrilling, Internet, history, photos, cinema, books, culture, private, lay TDY BR or ksnls,h, love, humans, my mind, my life, tune, thoughts, mind aloud, mood, news approximately life, about me, relaxation, fantastic, POLITICS, pranks, nature, psychology, journey, job, pondering, numerous, desires, events, Game, hyperlinks, poems, tv, creativity, assessments, movies, Photograph, Football, hockey, faculty, humor, me, me and my pals.

Copycats Entice Thousands and thousands of customers

But big RULJ and LI communities are, fortuitously There may be much more that you may discover in the Russian blogosphere. Ever puzzled what the Russian copies of the well-well famous Western weblog websites had been? Here you’re: MoiKrug.Ru is a local version of LinkedIn; Odnoklassniki.Ru – Classmates.Ru; Fakultet.Ru, Vkontakte.Ru — Fb; Habrahabr.Ru – Dig.Com; Privet.Ru (Combo) – MySpace. MoiKrug focuses on expert community. Odnoklassniki is looking for lost contacts, in particular from their excessive schools. Vkontakte and Fakultet are oriented in the direction of students. while the copycats of the “A million Dollar website online” that secured an actual million to its British proprietor did now not spark with the skeptical Russian Net-network, social networks quick went berserk.

The ultra-modern hit of the Russian Web is Vkontakte.Ru. Recently Alexa (www.Alexa.Com), a main Internet Statistic Portal, located Vkontakte as the top-four Russian web page, right after such giants as Mail.Ru, Yandex, and Rambler. customers reward the website for clean-to-use design and plenty of features similar to Fb. As an instance, Currently, Vkontakte introduced the video, permitting users to feature movies to their pages. The website additionally allows you to look by using process touch, friends, and remind you of your buddies’ birthdays. In line with Vkontakte data, a few 12,000 people check in on this website every day.

Created in 2006, Habrahabr.Ru, an analog of Dig.Com, became successful almost at once. Habrahabr’s audience consists of people inquisitive about the Web development and Internet economy, Net-designers, programmers, journalists, analysts and diverse companies interested in the Internet. The challenge permits its users to feature blogs, write articles, paste information and create private audio and video applications. In 2007 Habrahabr received the undertaking of the Yr 2007 and First-rate Net community Awards.

Aside from These websites that assist in finding friends and offering socializing platform, there are some interesting tasks covering diverse social wishes.



For instance, In line with Habrahabr, Lately E-Generator.Ru supported by means of FINAL protecting released DrugMe.Ru (note that in Russian drug actually way “a friend”), a social site for people with various illnesses inquisitive about socializing with each other, finding better capsules and doctors, recommending desirable clinics, and so on. A number of the offerings which range from RULJ, a unwell person can search among customers with the equal analysis and depart a reference approximately a selected doctor and hospital, and many other matters. through the quiet of 2007, the site hopes to get as a minimum One million users. And its principal promotion approach could be the usage of virus advertising via the happy pool of first customers, supplemented by using catchy scientific news and success tales.

Training is every other sphere that is destined to be Net-two-odd. For instance, in 2006 Intel and TransTelecom together released a web venture for Russian teachers. The Letopisi.Ru project geared toward teaching teachers in the use of Net 2.0 ideas to create a platform for collective instructional projects. Letopisi.Ru helped many Russian instructors involve their students in institution initiatives.

show Me the Cash: ‘Cherchez La Femme’ and L. A. Russ

So, where is the Cash? Mamba.Ru President, Nikita Sherman, said that some 15 million humans use Net courting sites. And this market is growing 70% to one hundred% annually. For that reason, in 2006 Internet-courting web page proprietors harvested USD 34 million of earnings. In line with iKS-Consulting, fifty-two% of those target audience are men with higher Training and enterprise owners. sure, for a chance to find your Cinderella/Jolie or a Tremendous/Spiderman, Russian men and women don’t mind spending their difficult earned rubles.

But Net web page owners also look for the “inexperienced” light in the end of Internet tunnel. Given that you created a unique, famous and beneficial website online, the easiest manner is promoting your begin-up commercial enterprise and merging with massive Russian Net coins cows. That’s what MoiKrug.Ru and Damochka.Ru did, selling their groups to Yandex and Rambler respectively. However, top managers of Fakultet.Ru chose a different manner to monetize their business. According to CNews, Fakultet actually presented every of its users their percentage within the venture, making their subscribers shareholders. This August the employer will trouble A million stocks (1% of Charter Capital) and distribute among its users. The agency owners are looking to both monetize their commercial enterprise and engage their clients in this enterprise. Sooner or later, other corporations, like DrugMe and Eva.Ru, are looking for sponsors and advertisement.

One way or some other, Russian Internet 2.0 is evolving into a very creative and dwelling organism that brings people together and offers brilliant enterprise opportunities to bright entrepreneurs and programmers. So, are you feeling Russian now?

Dr. Andrey Gidaspov has over ten years of experience in commercial enterprise consulting within the IT and telecom (ICT) fields in Russia, CIS, and Asia. Andrey has sealed offers for loads of American organizations with Russian and CIS companions, starting from begin-up companies to big multi-national corporations all through Eurasia. His beyond clients consist of 9aaf3f374c58e8c9dcdd1ebf10256fa5 generation leaders which include Motorola, Harris, Tekelec, Oracle, Corning, Tellabs, Qualcomm, Net2Phone, Nortel, Andrew and lots of others.

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About the Author: Kathryn J. Riddell