I used to be a fortunate youngster. Because I used to be seven, I waited with the first-rate anticipation for lunchtime, while my mother, who worked at a massive publishing house, might convey a freshly revealed percent of Soviet newspapers, like “Izvestiya,” “Pravda,” “Trud,” “Komsomolskaya Pravda,” “Krasnaya Zvezda,” “Sovetsky Recreation,” all in all, up to ten+ newspapers. There has been no extra quality than chomping on a juicy apple and examining all the trendy information in one p.C.! I even used to fight with my older brother to get “Sovetsky Recreation” and “Komsomolskaya Pravda” first.
Despite the abundance of patterns, from the stiff and legitimate “Pravda” to the greater at ease and youthful “Komsomolskaya Pravda,” the evaluations expressed were trimmed to the regulations of the reigning Soviet propaganda system. Best after the genie of glasnost got here out of Gorbachev’s bottle; I noticed a few surprisingly important articles in the Soviet press. Even then, human beings nonetheless could not sincerely talk up or relate their critiques to particular activities, except discussing it with friends or relatives in their tiny kitchens, where humans ought to speak anything and the entirety at small kitchen tables with the assist of vodka and pickles…
Unfortunately, the newly minted democratic Russian media advanced in a motley crew of yellow press, scandals, and soap operas within the early Yeltsin era. Frequently it turned tough to sift through this flow and locate a few real pearls of true truth and compelling critic. In the late nineties, the Net gave a start to running a blog universe. It quickly gained a reputation from mass users, reporters, politicians, and critics, growing an enormous Russian salad of critiques and philosophies by no means tasted before.
These days Russian running blog services are on their way up. The trendy studies by using Yandex, the Russian seek engine No. 1, showed that the two most famous services in the Russian Net (RUNET) are LiveJournal’s Russian language community (RULJ) and LiveInternet (LI). On June 6, 2007, the RULJ proudly recorded 1 million registered customers and blogs. Yet the long status #2 running a blog webpage LI is unexpectedly accomplishing its most important rival, RULJ, in recent blogs and regular notes.
But, space is still huge: LI has one hundred seventy,000 everyday traffic, while there are 600,000 visitors at RULJ. LI’s Trendy Director German Klimenko stated to CNews that the number of lively blogs at LI would exceed LJ by way of the quit of 2007. Yandex research suggests that the general increase of the Russian blogging sphere is seventy-four% (forty-one% international), but the total wide variety of Russian blogs account for Best three% of worldwide blogs. Analysts consider that by 2008 there could be at least 10 million blogs inside Russian a part of the global blogosphere.
Permit’s make a brief contrast between LI and RULJ. After you check or sign up for both, one issue will become clear at once: RULJ is virtually extra mature and garners an older target market. LI, boasting a kaleidoscope of offerings, is crafted for teens and young adults. Certainly, LI’s target audience is developing faster than that of RULJ. Despite everything, kids are yearning for the organization and socializing. The massive distinction is in the high-quality of Content material and blogs. At LI, bored teenagers spill out their sparkling 1/2-thoughts and dreams, whilst the coolest on’ RULJ crowd is plenty more Content material with serious topics and informative Content. There is a terrific number of actually interesting blogs and boards at RULJ. Although, each blog arenas cover nicely for their kind of audiences.
Depressed Russians and Football Widows
properly, yes, while you are coming into the Moscow Sheremetyevo Airport, the first Russians who you notice are not smiling and look quite gloomy. However, in reality, associating Russians with depression – that sounds funny to me. Little did I recognize that a new term “a Russian” method just that! Here is one RULJ person; underneath the subject “presenteeism,” this user shared newly coined English language terms that hadn’t Yet come to Russia. Those are the first 3 words:
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“mac nazi” – humans crazy about Apple Macintosh products
”Football widow” – a female who believes her husband is useless in the course of Football fits
”a Russian” – someone who is constantly in melancholy and sees the world in black
And There’s a whole lot extra of this new language in there.
Now, how about checking the most popular blogs in Russia? Yandex frequently publishes its own score of RUNET’s blogs at Blogs.Yandex.Ru/top. As of July three, 2007, there were 2,189,160 blogs rated at the Yandex machine.
For example, the pinnacle-4 blogs in the Russian Net on July four, 2007, included:
1. Alexander Jdanov and images of the “Star Manufacturing facility” – famous tune display
2. “an illustrated mag about everything within the international”
three. Blog of Leonid Kaganov, Russian writer
four. particularly diverse pictures of glamor, animals, humans, and fashion
Blogger services rating with the aid of Yandex, July 3, 2007
• LiveInternet 51,823 facts on July three
• LiveJournal forty-eight,439
• Diary.Ru 18,609
• Blogs.Mail.Ru 12,289
• Love ♥ Planet 7,935
• Planeta.Rambler.Ru 2,875
• Ben.Ru 2,398
• Jamango 2,129
Search in blogs through Yandex, July three, 2007
• Steve Bloom
• Transformers the sport
• Timothy and Sobchak
On July 3, 2007, famous classes protected (most famous are in caps letters): Anime, CRAP, spring, VIDEO, questions, youngsters, DIARY, friends, Eurovision, LJ, life, games, thrilling, Internet, history, photos, cinema, books, culture, private, lay TDY BR or kinds,h, love, humans, my mind, my life, tune, thoughts, mind aloud, mood, news approximately life, about me, relaxation, fantastic, POLITICS, pranks, nature, psychology, journey, job, pondering, numerous, desires, events, Game, hyperlinks, poems, tv, creativity, assessments, movies, Photograph, Football, hockey, faculty, humor, me, me and my pals.
Copycats Entice Thousands and thousands of customers.
But big RULJ and LI communities are fortuitous. There may be much more that you may discover in the Russian blogosphere. Ever puzzled what the Russian copies of the well-well famous Western weblog websites had been? Here you’re: MoiKrug.Ru is a local version of LinkedIn; Odnoklassniki.Ru – Classmates.Ru; Fakultet.Ru, Vkontakte.Ru — Fb; Habrahabr.Ru – Dig.Com; Privet.Ru (Combo) – MySpace. MoiKrug focuses on the expert community. Odnoklassniki is looking for lost contacts, in particular from their excessive schools. Vkontakte and Fakultet are oriented in the direction of students. While the copycats of the “A million Dollar website online” that secured an actual million to its British proprietor did now not spark with the skeptical Russian Net-network, social networks quickly went berserk.
The ultra-modern hit of the Russian Web 2.zero is Vkontakte.Ru. Recently Alexa (www.Alexa.Com), a main Internet Statistic Portal, located Vkontakte as the top-four Russian web page, right after such giants as Mail.Ru, Yandex, and Rambler. Customers reward the website for a clean-to-use design and plenty of features similar to Fb. As an instance, Currently, Vkontakte introduced the video, permitting users to feature movies on their pages. The website also allows you to look by using process touch, friends, and reminding you of your buddies’ birthdays. In line with Vkontakte data, a few 12,000 people check in on this website every day.
Created in 2006, Habrahabr.Ru, an analog of Dig.Com, became successful almost at once. Habrahabr’s audience consists of people inquisitive about the Web development and Internet economy, Net-designers, programmers, journalists, analysts, and diverse companies interested in the Internet. The challenge permits its users to feature blogs, write articles, paste information, and create private audio and video applications. In 2007 Habrahabr received the undertaking of the Yr 2007 and First-rate Net community Awards.
Aside from These websites that help find friends and offer a socializing platform, some interesting tasks cover diverse social wishes.
For instance, In line with Habrahabr, Lately, E-Generator.Ru supported using FINAL protecting released DrugMe.Ru (note that in Russian drug actually way “a friend”), a social site for people with various illnesses inquisitive about socializing with each other, finding better capsules and doctors, recommending desirable clinics, and so on. A number of the offerings range from RULJ, an unwell person, can search among customers with the equal analysis and depart a reference approximately a selected doctor and hospital, and many other matters. Through the quiet of 2007, the site hopes to get as a minimum One million users. And its principal promotion approach could be the usage of virus advertising via the happy pool of first customers, supplemented by using catchy scientific news and success tales.
Training is every other sphere that is destined to be Net-two-odd. For instance, in 2006, Intel and TransTelecom together released a web 2.zero venture for Russian teachers. The Letopisi.Ru project geared toward teaching teachers to use Net 2.0 ideas to create a platform for collective instructional projects. Letopisi.Ru helped many Russian instructors involve their students in institution initiatives.
show Me the Cash: ‘Cherchez La Femme’ and L. A. Russ
So, where is the Cash? Mamba.Ru President, Nikita Sherman, said that some 15 million humans use Net courting sites. And this market is growing 70% to one hundred% annually. For that reason, in 2006, Internet-courting web page proprietors harvested USD 34 million of earnings. In line with its-Consulting, fifty-two% of those target audience are men with higher Training and enterprise owners. Sure, for a chance to find your Cinderella/Jolie or a Tremendous/Spiderman, Russian men and women don’t mind spending their difficult earned rubles.
But Net 2.zero web page owners also look for the “inexperienced” light at the end of the Internet tunnel. Given that you created a unique, famous, and beneficial website online, the easiest way is to promote your begin-up commercial enterprise and merge with massive Russian Net coins cows. That’s what MoiKrug.Ru and Damochka.Ru did, selling their groups to Yandex and Rambler, respectively. However, top managers of Fakultet.Ru chose a different manner to monetize their business. According to CNews, Fakultet actually presented every one of its users their percentage within the venture, making their subscribers shareholders. This August, the employer will trouble A million stocks (1% of Charter Capital) and distribute them among its users. The agency owners are looking to both monetize their commercial enterprise and engage their clients in this enterprise. Sooner or later, other corporations, like DrugMe and Eva.Ru, are looking for sponsors and advertisements.
In one way or another, Russian Internet 2.0 is evolving into a very creative and dwelling organism that brings people together and offers brilliant enterprise opportunities to bright entrepreneurs and programmers. So, are you feeling Russian now?
Dr. Andrey Gidaspov has over ten years of experience in commercial enterprise consulting within the IT and telecom (ICT) fields in Russia, CIS, and Asia. Andrey has sealed offers for American organizations’ loads with Russian and CIS companions, starting from begin-up companies to big multi-national corporations all through Eurasia. His beyond clients consist of 9aaf3f374c58e8c9dcdd1ebf10256fa5 generation leaders, including Motorola, Harris, Tekelec, Oracle, Corning, Tellabs, Qualcomm, Net2Phone, Nortel, Andrew, and lots of others.