Internet reputation repair is a growing business with many people and businesses starting to need these services. That is because there is an increasing amount of people searching for your name and branded name online. Search engines have been a key place for customers to look for solutions to their problems. When someone needs a new vacuum, they will turn to search engines to look at the models and compare them to the attributes needed.
What this means for businesses
When people look at the search results, what appears above the fold, which means anything appearing on the screen as it loads, will be the first impression people will have of you. This is the easiest thing to make sure of since they probably typed in your branded search term. The most relevant item that appears under there is going to you the website with the same search query. And what should appear under that are articles in which your brand has been mentioned and social media sites you are active on. But there can be a case where the negative article appears fairly high and ruins that brand’s reputation. The best-case scenario is to be proactive by posting interesting content regularly and getting your target audience to keep engaging and sharing what you put out there.
Next steps to Internet reputation repair
Once you notice anything negative in nature creeping up on search engines, it is best to contact an online reputation management agency. This way, you will get the proper information on what to expect and the next steps in clearing it up. The difference between online reputation management and search engine optimization is not that different. The biggest difference is that one is to increase visitors and conversion on your site, and the other is a strategy aimed to clean up the negative content off the first page. The way it is done is also similar between the two since optimizing content is the focus. ORM only involves a lot more labor and content due to the nature of the work. There are many more results to push up or optimize than SEO for a given search term. That is why Internet reputation repair will cost companies more when compared to SEO.